Managing Green Issues Book + PRICE WATCH * Amazon pricing is not included in price watch

Managing Green Issues Book

Managing Green Issues : Hardback : Palgrave Macmillan : 9780230500037 : 023050003X : 12 Dec 2006 : Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.Read More

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  • Foyles

    Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers...

  • Product Description

    The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.
    For more information visit the website at www.greenissues.com

  • 023050003X
  • 9780230500037
  • Tom Curtin
  • 13 October 2006
  • Palgrave Macmillan
  • Hardcover (Book)
  • 224
  • 2nd Revised edition
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