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Managing International Trade and Investment: Casebook Book
Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.Read More
from£76.95 | RRP: * Excludes Voucher Code Discount Also available Used from £19.71
- 1860942946
- 9781860942945
- Debora L. Spar
- 25 August 2003
- Imperial College Press
- Paperback (Book)
- 469
- illustrated edition
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