Managing Marketing: Marketing Success Through Good Management Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Managing Marketing: Marketing Success Through Good Management Practice Book

Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.Read More

from£39.16 | RRP: £20.99
* Excludes Voucher Code Discount Also available Used from £3.20
  • Blackwell

    There are many books on marketing, so this is not yet another one on the 'what' of marketing but is concerned with the 'how'. It is designed to provide clear guidance on managing the marketing function as a practical entity and allowing the...

  • Pickabook

    Roger Palmer, Juanita Cockton, Graham Cooper

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