Managing Media Companies: Harnessing Creative Value Book + PRICE WATCH * Amazon pricing is not included in price watch

Managing Media Companies: Harnessing Creative Value Book

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .Read More

from£N/A | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0470015632
  • 9780470015636
  • Annet Aris, Jacques Bughin
  • 24 June 2005
  • John Wiley & Sons
  • Paperback (Book)
  • 432
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