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Managing Package Tourism (Series in Tourism & Hospitality Management) Book
Managing Packaged Tourism examines the relationships between tour operators, retail travel agencies, charter airlines, tourist destinations, hotels and attractions operators in terms of their relative channel power. Other forms of tourism are considered from these perspectives including cruising holidays and timeshare. Throughout the book, the potential for improvements in the management of service quality is stressed and, by using a wide selection of case studies, readers are provided with insights into good practice in the industry. This provides the ideal overview for students wanting to understand the key issues in this area of tourism.Read More
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