Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing) Book

Designed for an advanced MBA course in the marketing of services & for executive programs geared to managers in service firms. Read More

from£70.18 | RRP: £51.99
* Excludes Voucher Code Discount Also available Used from £4.49
  • 0030225191
  • 9780030225192
  • John E.G. Bateson, K. Douglas Hoffman
  • 29 January 1999
  • South-Western, Div of Thomson Learning
  • Hardcover (Book)
  • 471
  • 4th Revised edition
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