Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets Book + PRICE WATCH * Amazon pricing is not included in price watch

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets Book

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.Read More

from£87.03 | RRP: £65.00
* Excludes Voucher Code Discount Also available Used from £71.27
  • 113728191X
  • 9781137281913
  • Rajagopal
  • 20 September 2013
  • Palgrave Macmillan
  • Hardcover (Book)
  • 280
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