Managing Your Internal Customers: The Key to a Committed Company (Financial Times Series) Book

Companies are now realizing that only with a totally co-ordinated and integrated approach to the organization, the people, and the systems, can opportunities be used to their full potential. But truly integrated organizations will only happen when people are communicated with in a way that enables them to "buy into" a company, its ideas, policies and practices. This is not a simple task and requires internal marketing. This text aims to show managers how to sell internally, describing the elements and benefits of corporate internal marketing. It concentrates on the concepts of "integration" and "best practice", and takes a step-by-step approach to the simplified corporate internal marketing model, and explains to managers how to put the model into practice. Based on research carried out among blue chip companies, this text is suitable for senior executive officers, senior managers and HRD specialists in the manufacturing industry, service sector and public sector, pharmaceuticals, retailing and leisure industries.Read More