Managing the New Product Development Process Book + PRICE WATCH * Amazon pricing is not included in price watch

Managing the New Product Development Process Book

The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.Read More

from£37.99 | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £3.49
  • 0201526271
  • 9780201526271
  • Dolan
  • 31 August 1992
  • Prentice Hall
  • Paperback (Book)
  • 392
  • 1
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