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Manufacturing Strategy: Texts and Cases Book
How do companies ensure that manufacturing strategies are supportive of markets? This book addresses these issues and shows, in detail, the way to develop a manufacturing strategy, to test market/manufacturing fit and to cope with the dynamic nature of to-day's markets. The rationale and concepts which underpin these approaches are explained at length. These, in turn, are the results of a programme of consultancy and research work in a wide variety of companies facing the pressures and problems of to-day while seeking solutions and approaches to successfully meet the needs of tomorrow.Read More
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- 0333636708
- 9780333636701
- Terry Hill
- 1 August 1995
- Palgrave Macmillan
- Hardcover (Book)
- 648
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