Market-Based Management: International Version: Strategies for Growing Customer Value and Profitability Book + PRICE WATCH * Amazon pricing is not included in price watch

Market-Based Management: International Version: Strategies for Growing Customer Value and Profitability Book

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.Read More

from£78.28 | RRP: £55.99
* Excludes Voucher Code Discount Also available Used from £5.21
  • 0138133964
  • 9780138133962
  • Roger Best
  • 1 December 2007
  • Pearson Education
  • Paperback (Book)
  • 544
  • 5
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