Market Driven Management: Strategic and Operational Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Market Driven Management: Strategic and Operational Marketing Book

Taking a market orientation approach, this work challenges the traditional concept of the 4Ps and the 'functional' role of marketing departments. It enlarges the market definition to cover all the key market players. It examines marketing...Read More

from£48.73 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £6.09
  • Pickabook

    Jean-Jacques Lambin, Ruben Chumpitaz, Isabelle Schuiling

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