Market-Led Strategic Change: Transforming the Process of Going to Market Book + PRICE WATCH * Amazon pricing is not included in price watch

Market-Led Strategic Change: Transforming the Process of Going to Market Book

A guide to the demands and challenges of strategic marketing in the 21st century. It discusses the issues companies face in going to market effectively and profitably, including: corporate social responsibility; marketing under siege; and, dominant customers.Read More

from£53.98 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £4.31
  • 1856175049
  • 9781856175043
  • Nigel F. Piercy
  • 25 September 2008
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 576
  • 4
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