Market Research: An Applied Orientation Book + PRICE WATCH * Amazon pricing is not included in price watch

Market Research: An Applied Orientation Book

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.Read More

from£70.00 | RRP: £89.99
* Excludes Voucher Code Discount Also available Used from £6.44
  • 0130830445
  • 9780130830449
  • Naresh Malhotra
  • 30 April 1999
  • Prentice Hall
  • Hardcover (Book)
  • 1008
  • 3
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