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Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing) Book
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0387243089
- 9780387243085
- 12 April 2006
- Springer
- Paperback (Book)
- 346
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