Market Research in Travel and Tourism Book + PRICE WATCH * Amazon pricing is not included in price watch

Market Research in Travel and Tourism Book

Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results.Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project.Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism studentsGives precise guidelines for doing researchThorough use of exercises and case studiesRead More

from£26.98 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £3.29
  • 0750630825
  • 9780750630825
  • Paul Brunt
  • 7 April 1997
  • Heinemann Educational Publishers
  • Paperback (Book)
  • 224
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.