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Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers) Book
Market segmentation provides a focused approach to winning the game of marketing. It answers the central questions facing any business: Which groups of users should you serve? With whom should you compete? How can you outperform them? Using a step-by-step approach, the author leads the reader through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any organization, to make use of the concept via a series of logical and easy to follow stages.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0415097363
- 9780415097369
- Michael J. Croft
- 27 October 1994
- Thomson Learning
- Paperback (Book)
- 176
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