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Market Segmentation: How to Do it and How to Profit from it Book
Paperback. Pub Date :2012-12-18 Pages: 512 Language: English Publisher: Wiley Market Segmentation: How to do it and how to profit from it. revised and updated 4th Edition is the only book that spells out a totally dispassionate. systematic process for arriving at genuine. needs-based segments that can enable organizations to escape from the dreay. miserable. downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets are correctly defined. mapped. quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM. BPR. Balanced Scorecards. Six Sigma. Knolwedge Management. Innovation. Relationship Marketing and. latterly. CRM The answer. of course. is because of a structured approach to market segmentation.Market Segmentation: How to do it and how to profit from it....Read More
from£32.99 | RRP: * Excludes Voucher Code Discount Also available Used from £16.73
- 1118432673
- 9781118432679
- Malcolm McDonald
- 12 October 2012
- John Wiley & Sons
- Paperback (Book)
- 512
- Revised 4th Edition
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