Market Segmentation Success: Making It Happen! Book + PRICE WATCH * Amazon pricing is not included in price watch

Market Segmentation Success: Making It Happen! Book

Market Segmentation Success Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges to success. Marketing experts Sally Dibb and Lyndon Simkin use their consultancy-inspired guidance in this easy-to-read text that provides best practice processes, detailed illustrations, and helpful real-world ...Read More

from£148.61 | RRP: £95.00
* Excludes Voucher Code Discount Also available Used from £11.49
  • 0789029170
  • 9780789029171
  • Sally Dibb, Lyndon Simkin
  • 6 December 2007
  • Routledge
  • Hardcover (Book)
  • 204
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