Market-based Management: Strategies for Growing Customer Value and Profitability Book + PRICE WATCH * Amazon pricing is not included in price watch

Market-based Management: Strategies for Growing Customer Value and Profitability Book

This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.Read More

from£N/A | RRP: £59.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 013008218X
  • 9780130082183
  • Roger J. Best
  • 31 December 2002
  • Prentice Hall
  • Paperback (Book)
  • 432
  • 3
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