Market-driven Management: Strategic and Operational Marketing (Macmillan business) Book + PRICE WATCH * Amazon pricing is not included in price watch

Market-driven Management: Strategic and Operational Marketing (Macmillan business) Book

Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. There is a free Instructor's Support Manual on the Macmillan Business website.Read More

from£44.53 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £4.77
  • 0333793196
  • 9780333793190
  • Jean-Jacques Lambin
  • 15 March 2000
  • Palgrave Macmillan
  • Paperback (Book)
  • 768
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