Market-driven Management: Using the New Marketing Concept to Create a Customer-oriented Company (Portable MBA) Book + PRICE WATCH * Amazon pricing is not included in price watch

Market-driven Management: Using the New Marketing Concept to Create a Customer-oriented Company (Portable MBA) Book

Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.Read More

from£N/A | RRP: £21.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471595764
  • 9780471595762
  • Frederick E. Webster Jr.
  • 23 May 1994
  • John Wiley & Sons
  • Hardcover (Book)
  • 336
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