Market-oriented Pricing: Strategies for Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Market-oriented Pricing: Strategies for Management Book

This volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple but extremely powerful marketing tool--a creative variable that managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program built around the realities of customer needs and competitor pressures.Read More

from£20.99 | RRP: £20.99
* Excludes Voucher Code Discount Also available Used from £11.00
  • 0844234605
  • 9780844234601
  • Michael H. Morris, Gene Morris
  • 1 January 2001
  • McGraw-Hill Contemporary
  • Paperback (Book)
  • 224
  • New edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.