Market-oriented Pricing: Strategies for Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Market-oriented Pricing: Strategies for Management Book

This volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple but extremely powerful marketing tool--a creative variable that managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program built around the realities of customer needs and competitor pressures.Read More

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  • 0844234605
  • 9780844234601
  • Michael H. Morris, Gene Morris
  • 1 January 2001
  • McGraw-Hill Contemporary
  • Paperback (Book)
  • 224
  • New edition
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