Marketing Across Cultures Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Across Cultures Book

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides...Read More

from£N/A | RRP: £47.99
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  • Pickabook

    Jean-Claude Usunier, Julie Lee

  • 0273713914
  • 9780273713913
  • Prof Jean-Claude Usunier, Julie Lee
  • 5 January 2009
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 496
  • 5
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