Marketing: An Introduction Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing: An Introduction Book

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotlerRead More

from£33.73 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £3.88
  • 0131865919
  • 9780131865914
  • Gary Armstrong, Philip Kotler
  • 27 February 2006
  • Prentice Hall
  • Paperback (Book)
  • 656
  • 8
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