Marketing, An Introduction Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing, An Introduction Book

The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.Read More

from£N/A | RRP: £7.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0330320467
  • 9780330320467
  • Martin Christopher, Malcolm McDonald
  • 9 August 1991
  • Pan Books
  • Paperback (Book)
  • 352
  • Rev Ed
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