Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Advances in Management and Business Studies) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Advances in Management and Business Studies) Book

The present volume of essays examines the extent to which the end of marketing is near. The contributors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century. They conclude that although marketing seems likely to survive its present "crisis", some new beginnings are needed to meet the chalenges of the next millennium. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous.Read More

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  • 0415148227
  • 9780415148221
  • 26 December 1996
  • Routledge
  • Hardcover (Book)
  • 314
  • 1
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