Marketing Best Practices (Dryden Press Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Best Practices (Dryden Press Series in Marketing) Book

OVERVIEWThe Dryden Press has brought together sixteen of the best and brightest authors in marketing to create the most cutting-edge text to hit the principles market in years. The premise behind Marketing: Best Practices was to combine the expertise of leading marketers into a principles text that offers the best of the best in every chapter. Each chapter is penned by an authority from that particular field of marketing, many of whom are widely renowned inside the classroom and the boardroom for their marketing acumen. This revolutionary new text combines the best practices from every area of marketing - from advertising to services, consumer behavior to retailing, international to technology.Read More

from£19.60 | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £5.26
  • 0030211093
  • 9780030211096
  • Michael R. Czinkota, etc.
  • 2 September 1999
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 688
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.