HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Marketing Challenges (Mcgraw Hill Series in Marketing) Book
"Marketing Challenges: Cases and Exercises" provides the instructor with a wide range of cases, including the best selection of international cases. These include all the elements and variables of the marketing mix, plus strategy and planning. "Marketing Challenges: Cases and Exercises" contains a mix of the old with the new, combining classic cases known for their classroom effectiveness with 21 new cases not included in the previous edition. There is a healthy mix of cases based upon real corporations and organizations: from domestic and international, consumer and industrial, service and product, to profit and not-for-profit, spanning the entire marketing process from targeting and research through implementation. There is a strong focus on services marketing and a special emphasis on international marketing. The text can be used as a stand-alone core text, or as a companion casebook. New to this edition - user-friendly software, that puts marketing principles into practice, is packaged with this hard cover version; also available are an instructor's manual with exhaustive case notes, sample course outlines, a case/topic matrix, and case solutions, written by the authors. Also available - Instructor's manual (0-07-038803-2).Read More
from£64.72 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 007834624X
- 9780078346248
- Christopher H. Lovelock, Charles B. Weinberg
- 1 August 1989
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 671
- 2nd Ed
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.