Marketing Channels: A Management View Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Channels: A Management View Book

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.Read More

from£50.89 | RRP: £49.99
* Excludes Voucher Code Discount Also available Used from £5.47
  • 0324186932
  • 9780324186932
  • Bert Rosenbloom
  • 15 August 2003
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 649
  • 7th Revised edition
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