Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing) Book

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.Read More

from£79.59 | RRP: £109.99
* Excludes Voucher Code Discount Also available Used from £9.95
  • 0072895128
  • 9780072895124
  • David Strutton, James R. Lumpkin, Lou E Pelton
  • 1 September 2001
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 544
  • 2nd Revised edition
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