Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing) Book

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.Read More

from£79.51 | RRP: £109.99
* Excludes Voucher Code Discount Also available Used from £9.94
  • 0072895128
  • 9780072895124
  • David Strutton, James R. Lumpkin, Lou E Pelton
  • 1 September 2001
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 544
  • 2nd Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.