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Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing) Book
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.Read More
from£79.59 | RRP: * Excludes Voucher Code Discount Also available Used from £9.95
- 0072895128
- 9780072895124
- David Strutton, James R. Lumpkin, Lou E Pelton
- 1 September 2001
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 544
- 2nd Revised edition
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