Marketing Channels: International Version Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Channels: International Version Book

Marketing Channels ASIN: 0131275550 Title: Marketing Channels Binding: Paperback Publication date: 2006 For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. New To This Edition: 1.Updated current, worldwide research and practice. Vast and varied literature topics are updated, bringing in findings, practice, and viewpoints from multiple disciplines (marketing, strategy, economics, sociology, law, political science). 2.Updated global examples covering a wealth of different products and read more...
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