Marketing Communications: A Brand Narrative Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Communications: A Brand Narrative Approach Book

Includes key trends such as: Brand narrative approach - Features real-life, salient examples which are engaging for students; and, Media neutral/multi-media approach - An exploration of online and offline synergy combining one-message delivery and muRead More

from£40.25 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £4.73
  • 0470319925
  • 9780470319925
  • Micael Dahlen, Fredrik Lange, Terry Smith
  • 4 December 2009
  • John Wiley & Sons
  • Paperback (Book)
  • 606
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