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Marketing Communications: A European Perspective Book
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.Read More
from£60.73 | RRP: * Excludes Voucher Code Discount Also available Used from £4.69
- 0273706934
- 9780273706939
- Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh
- 8 December 2006
- Financial Times/ Prentice Hall
- Paperback (Book)
- 648
- 3
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