Marketing Communications: Frameworks, Theories and Applications Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Communications: Frameworks, Theories and Applications Book

Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy with external communications. It covers new aspects in marketing, for example, direct marketing and sponsorship.Read More

from£33.68 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £6.21
  • 0131509624
  • 9780131509627
  • Chris Fill
  • 29 March 1995
  • Prentice-Hall
  • Textbook Binding (Book)
  • 280
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