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Marketing Communications Book
Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Each chapter begins with an overview of the content with learning aims, and will end with a bullet-point summary of the key issues, a case study with its own questions, annotated suggestions for further reading, chapter questions, and a glossary. Examples from UK, Australia, Europe and South-East Asia are used.Read More
from£36.43 | RRP: * Excludes Voucher Code Discount Also available Used from £5.23
- 0273639609
- 9780273639602
- Jim Blythe
- 6 August 1999
- Financial Times/ Prentice Hall
- Paperback (Book)
- 264
- 1
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