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Marketing Concepts & Strategies (with CourseMate & EBook Access Card) Book
Paperback. Pub Date: April. 2012 Pages: 320 Publisher: Cengage Learning Perfect for STUDENTS of of. All Backgrounds and Interest LEVELS. The sixth edition of Dibb Simkin Pride and Ferrell's Marketing: Concepts and Strategies combines a THOROUGH overview of Essential Marketing PRINCIPLES . concepts and strategies with a visually-engaging. reader-friendly presentation. The text takes students beyond the marketing mix. to recognize that in addition to producing and executing marketing programs. the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The world for marketers has gone digital. consumers communicate readily with each other via social media. marketing has become more aligned to ethical. responsible and sustainability issues and marketing as an academic discipline has become more critical and reflective. All thes...Read More
from£74.23 | RRP: * Excludes Voucher Code Discount Also available Used from £5.28
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Blackwell
'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching...
- 1408064324
- 9781408064320
- O.C. Ferrell, Sally Dibb, Lyndon Simkin, William M. Pride
- 13 April 2012
- Cengage Learning EMEA
- Paperback (Book)
- 320
- 6th Revised edition
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