Marketing Concepts & Strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Concepts & Strategies Book

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.Read More

from£56.99 | RRP: £
* Excludes Voucher Code Discount Also available Used from £131.54
  • 1473760275
  • 9781473760271
  • , Dibb, Sally
  • 29 January 2019
  • Cengage Learning EMEA
  • Paperback (Book)
  • 832
  • 8
  • Book
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