Marketing: Concepts and Strategies (Third European Edition) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing: Concepts and Strategies (Third European Edition) Book

Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.Read More
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