Marketing Corporate Image: The Company as Your Number One Product Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Corporate Image: The Company as Your Number One Product Book

A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak.Read More

from£40.48 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £20.76
  • 0844232823
  • 9780844232829
  • James R. Gregory, Jack G. Wiechmann
  • 1 January 2001
  • McGraw-Hill Contemporary
  • Hardcover (Book)
  • 272
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