Marketing Ed7 & Infotrac: Creating and Keeping Customers in an e-Commerce World Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Ed7 & Infotrac: Creating and Keeping Customers in an e-Commerce World Book

This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.Read More

from£N/A | RRP: £35.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0324028113
  • 9780324028119
  • ZIKMUND
  • 10 August 2000
  • South-Western, Div of Thomson Learning
  • Hardcover (Book)
  • 736
  • 7th edition
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