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Marketing Ethics: Cases and Readings Book
For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.Read More
from£47.23 | RRP: * Excludes Voucher Code Discount Also available Used from £6.90
- 0131330888
- 9780131330887
- Patrick E. Murphy, Gene R. Laczniak
- 3 February 2005
- Prentice Hall
- Paperback (Book)
- 192
- 1
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