Marketing Financial Services Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Financial Services Book

A comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector. The 2nd edition is fully comprehensively revised and updated, with a new structure, many new chapters, a range of international case studies and vignettes and well-developed pedagogical features.Read More

from£74.99 | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £3.29
  • Blackwell

    This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive...

  • Pickabook

    Jillian Dawes Farquhar, Arthur Meidan

  • 0230201180
  • 9780230201187
  • Jillian Farquhar, Arthur Meidan
  • 21 May 2010
  • Palgrave Macmillan
  • Paperback (Book)
  • 350
  • 2nd edition
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