Marketing Financial Services Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Financial Services Book

Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.Read More

from£N/A | RRP: £70.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0333548485
  • 9780333548486
  • Arthur Meidan
  • 28 February 1996
  • Palgrave Macmillan
  • Hardcover (Book)
  • 344
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