Marketing Financial Services (CIM Student: Diploma) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Financial Services (CIM Student: Diploma) Book

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate coursesbook combines principles, concepts and techniques with practicestrong contributor teamRead More

from£53.99 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £4.77
  • 0750622474
  • 9780750622479
  • Mike Wright, TREVOR WATKINS
  • 20 October 1995
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 384
  • 2
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.