Marketing Forest Products: Gaining the Competitive Edge Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Forest Products: Gaining the Competitive Edge Book

To stay profitable in today's economy, you must market wood products to specific markets. For marketing newcomers as well as experienced strategists, this hands-on book offers innovative ideas for increasing market share and capturing market segments such as home center store sales, repair, remodeling, the do-it-yourself market, factory-built homes, components, and export markets.With examples, descriptions and checklists, this how-to guide will help you find your market niche - identify potential customers and target markets - develop wood products - compete by using product differentiation - develop the most profitable distribution system - improve sales with packaging and point of purchase tags - promote the unique characteristics of each wood species - hedge the risks of a new product venture - and more. Plus: Ideas for low-cost promotions, pricing and merchandizing strategies, a glossary, and lists of trade journals, trade associations and other references. Read More

from£56.22 | RRP: £32.52
* Excludes Voucher Code Discount Also available Used from £5.59
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