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Marketing Fundamentals 2002-2003 (CIM Coursebook) Book
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!THE COURSEBOOK:·Co-written by the CIM Senior Examiner for the Marketing Fundamentals module·CIM approved content for this year's course·Approved by the CIM Chief Examiner·Fully revised and updated to fit in with the new CIM syllabusCarefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.Each coursebook includes access to MARKETINGONLINE, where you can: * … read more...
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