Marketing Higher Education: Theory and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Higher Education: Theory and Practice Book

This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive. How can Higher Education Institutions (HEIs)...Read More

from£24.94 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £4.27
  • 0335220320
  • 9780335220328
  • Felix Maringe, Paul Gibbs
  • 1 December 2008
  • Open University Press
  • Paperback (Book)
  • 224
  • 1
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