Marketing Higher Education: Theory and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Higher Education: Theory and Practice Book

The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, 'University'...Read More

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  • ASDA

    This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.

  • 0335220339
  • 9780335220335
  • Felix Maringe, Paul Gibbs
  • 1 December 2008
  • Open University Press
  • Hardcover (Book)
  • 224
  • 1
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