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Marketing Hospitality and Tourism Book
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.Read More
from£49.93 | RRP: * Excludes Voucher Code Discount Also available Used from £4.24
- 0130807958
- 9780130807953
- Philip Kotler, John T. Bowen Ph.D. CHE, James C. Makens PH.D.
- 27 July 1998
- Prentice Hall
- Hardcover (Book)
- 816
- 2
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